PORTFOLIO

Associate Designer Men’s Knits, Fleece & Lifestyle Apparel

San Francisco Bay Area Native | Based in Long Beach, CA

I am a multi-disciplinary designer who believes apparel should be felt as much as it is worn. My background in filmmaking, music video direction, and fine art gives me a unique vantage point: I don’t just design products; I build the visual and emotional narratives that make brands resonate.

Core Expertise: Knits & Fleece

At Vans, I’ve carved out a niche in the Men’s Apparel Knits and Fleece categories. My work is a balance of heritage and innovation—taking the "Off The Wall" DNA and translating it into high-volume, trend-right essentials.

• Technical Design: Expertise in jersey, interlock, and heavy-weight fleece constructions.

• Category Ownership: Leading design for men’s knits and fleece.

The Method

I view design as a problem-solving discipline. Having cut my teeth during an apprenticeship at REI, I learned that the best designs are those that serve the user's lifestyle without friction.

• Discovery: Deep-dive research to identify market gaps and user pain points.

• Collaboration: Partnering with merchandising, sourcing, and development to ensure concepts are viable, profitable, and premium.

• Execution: Bringing a "fine art" eye to the final polish, ensuring every garment feels intentional.

Previous Impact

• VF Corporation: Contributed to a range of lifestyle and functional apparel for global leaders like Vans and Dickies.

• REI: Mastered the fundamentals of apparel construction and outdoor-performance utility.